Driving customer equity how customer lifetime value is reshaping corporate strategy Roland T Rust, Valarie A Zeithaml, Katherine N Lemon

By: Contributor(s): Material type: TextTextPublication details: New York Free Press 2000Description: xii, : 292p. Subject(s): DDC classification:
  • 658.812 RUS 
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.812 RUS  (Browse shelf(Opens below)) Available 11961

There are no comments on this title.

to post a comment.

Williamson Magor Library | International Management Institute New Delhi