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1.
Marketing management and strategy Marketing engineering application Gary L Lilien and Arvind Rangaswamy by
Edition: 2nd ed.  
Material type: Text Text
Publication details: New Jersey Prentice-Hall 2003
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.802 LIL , ...

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2.
Marketing engineering computer assisted marketing analysis and planning Gary L Lilien, Arvind Rangaswamy by
Edition: 2nd ed.  
Material type: Text Text
Publication details: Delhi Pearson Education 2003
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8020285 LIL .

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Williamson Magor Library | International Management Institute New Delhi