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1.
Business marketing strategy - cases, concepts and applications V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarty by
Material type: Text Text
Publication details: Chicago Irwin 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 RAN .

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2.
Transforming your go-to-market strategy the three disciplines of channel management V. Kasturi Rangan with Marie Bell by
Material type: Text Text
Publication details: Boston Harvard Business School Press 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.87 RAN .

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