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1.
Market - Led strategic change Making marketing happen in your organization by
Material type: Text Text
Publication details: London Thorsons 1991
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 PIR .

2.
Total integrated marketing breaking the bounds of the function James Mac Hulbert, Noel Capon, Nigel F Piercy by
Material type: Text Text
Publication details: London Kogan Page 2003
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 HUL .

3.
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Strategic marketing David W. Cravens, Nigel F. Piercy by
Edition: 8th ed 
Material type: Text Text
Publication details: New Delhi Tata Mcgraw-Hill education pvt ltd 2009
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.802 CRA , ...

4.
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Marketing strategy and competitive positioning Graham J Hooley, Nigel F. Piercy and Brigitte Nicoulaud by
Edition: 4th ed.  
Material type: Text Text
Publication details: New Delhi Dorling Kindersley (India) pvt ltd 2009
Availability: Items available for loan: International Management Institute New Delhi (9)Call number: 658.802 HOO , ...

5.
The oxford handbook of strategic sales and sales management edited by David W. Cravens, Kenneth Le Meunier-Fitzhugh and by
Material type: Text Text
Publication details: Oxford Oxford University Press 2011
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.81 OXF.

6.
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Market-led strategic change transforming the process of going to market Nigel F. Piercy by
Edition: 5th ed. 
Material type: Text Text
Publication details: London Routledge 2017
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 PIE .

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