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1.
Basic marketing management Douglas J. Dalrymple, Leonard J. Parsons by
Material type: Text Text
Publication details: New York John Wiley & Sons 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 DAL .

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2.
Marketing management text and cases Douglas J. Dalrymple, Leonard J. Parsons by
Edition: 7th ed.  
Material type: Text Text
Publication details: Singapore John Wiley & Sons (Asia) pte ltd 2002
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 DAL .

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