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Marketing strategy based on first principles and data analytics Robert W. Palmatier, Shrihari Sridhar by
Material type: Text Text
Publication details: London Palgrave 2017
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 PAL .

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Marketing analytics Based on first principles by Robert W. Palmatier, J. ANdrew Petersen and Frank Germann by
Material type: Text Text
Publication details: London Bloomsbury Academic 2022
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 PAL .

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Williamson Magor Library | International Management Institute New Delhi