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1.
Marketing management A strategic decision-making approach John W Mullins...[et al.] by
Edition: 5th ed.  
Material type: Text Text
Publication details: Boston McGraw-Hill/Irwin 2005
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 MAR.

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2.
Getting to plan B Breaking Through to a better Business Model John Mullins and Randy Komisar by
Material type: Text Text
Publication details: Boston, Massachusetts Harvard Business Press 2008
Availability: Items available for loan: International Management Institute New Delhi (7)Call number: 658.401 MUL , ...

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3.
Marketing strategy a decision - focused approach By Orville C. Walker and John W. Mullins by
Edition: 7 ed.  
Material type: Text Text
Publication details: New delhi McGraw Hill education (India) pvt ltd 2014
Availability: Not available: International Management Institute New Delhi: Checked out (1).

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