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Consumer behavior building marketing strategy Del I. Hawkins, David L. Mothersbaugh, Amit, Mookerjee by
Edition: 11th ed.  
Material type: Text Text
Publication details: New Delhi Tata McGraw Hill education pvt ltd 2010
Availability: Items available for loan: International Management Institute New Delhi (7)Call number: 658.8342 HAW , ...

2.
Consumer behavior building marketing strategy by Del I. Hawkins, David L. Mothersbaugh and Amit Mookerjee by
Edition: 12 ed.  
Material type: Text Text
Publication details: New Delhi Tata McGraw Hill education pvt ltd 2015
Availability: Items available for loan: International Management Institute New Delhi (6)Call number: 658.8342 HAW , ...

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Consumer behavior Building marketing strategy by David L. Mothersbaugh, Del I Hawkins and Amit Mookerjee by
Edition: 13th ed.  
Material type: Text Text
Publication details: Chennai McGraw-Hill Education (India) Pvt Ltd 2020
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8342 MOT , ...

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Consumer behavior building marketing strategy by David L. Mothersbaugh ...[et al] by
Edition: 14th ed. 
Material type: Text Text
Publication details: Chennai McGraw-Hill Education 2022
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 CON. Not available: International Management Institute New Delhi: Checked out (1).

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