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Married to the brand why consumers bond with some brands for life lessons from 60 years of research into the psy....

By: Material type: TextTextPublication details: New York Gallup Press 2005Description: 135 p. ISBN:
  • 9781595620057 
Subject(s): DDC classification:
  • 658.8343 MCE 
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Holdings
Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.8343 MCE  (Browse shelf(Opens below)) Available 20192

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Williamson Magor Library | International Management Institute New Delhi