Results of search for 'au:"McDonald, Malcolm"' › International Management Institute, Delhi catalog

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1.		Creating powerful brands Leslie de Chernatony and Malcolm H. B. McDonald by Chernatony, Leslie de McDonald, Malcolm H. B. Material type: Text Publication details: London Butterworth-Heinemann Ltd 1992 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 CHE . Place hold Save to lists Add to cart (remove)
2.		The Marketing planner by McDonald, Malcolm H. B Material type: Text Publication details: Oxford Butterworth-Heineman 1992 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 MCD . Place hold Save to lists Add to cart (remove)
3.		e-marketing improving marketing effectiveness in a digital world Malcolm McDonald and Hugh Wilson by McDonald, Malcolm Wilson, Hugh Material type: Text Publication details: Delhi Pearson Education Limited 1999 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 MCD . Place hold Save to lists Add to cart (remove)
4.		Marketing plans how to prepare them how to use them by McDonald, malcolm Edition: 4th ed. Material type: Text Publication details: New Delhi Viva books pvt ltd 2000 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 MCD . Place hold Save to lists Add to cart (remove)
5.		Market segmentation how to do it how to profit from it Malcolm McDonald and Ian Dunbar by McDonald, Malcolm Dunbar, Ian Material type: Text Publication details: New Delhi Elsevier 2007 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 DON . Place hold Save to lists Add to cart (remove)
6.		Marketing plans how to prepare them how to use them by McDonald, Malcolm Edition: 5th ed. Material type: Text Publication details: Amsterdam Elsevier 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 DON . Place hold Save to lists Add to cart (remove)
7.		Marketing accountability how to measure marketing effectiveness Malcolm McDonald and Peter Mouncey by McDonald, Malcolm Mouncey, Peter Material type: Text Publication details: London Kogan page 2009 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.80072 MCD . Place hold Save to lists Add to cart (remove)
8.		The complete marketer 60 essential concepts for marketing excellence Malcolm McDonlad and Mike Meldrum by McDonald, Malcolm Meldrum, Mike Material type: Text Publication details: London Kogan page 2013 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 MCD . Place hold Save to lists Add to cart (remove)
9.		Malcolm McDonald on marketing planning Understanding marketing plans and strategy by McDonald, Malcolm Edition: 2nd ed. Material type: Text Publication details: London Kogan Page Ltd 2017 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 MCD . Place hold Save to lists Add to cart (remove)
10.	Image from Amazon.com	Market segmentation how to do it, how to profit from it Malcolm McDonald and Ian Dunbar. by McDonald, Malcolm Dunbar, Ian, Edition: [3rd ed.]. ed. Material type: Text Publication details: MA Elsevier/Butterworth-Heinemann 2004 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 MCD . Place hold Save to lists Add to cart (remove)
11.	Image from Amazon.com	Marketing value metrics a new metrics model to measure marketing effectiveness Malcolm McDonald, Peter Mouncey & Stan Maklan by McDonald, Malcolm Mouncey, Peter Maklan, Stan Edition: 2nd ed Material type: Text Publication details: New Delhi Kogan Page Ltd 2014 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 MCD . Place hold Save to lists Add to cart (remove)
12.	Image from Amazon.com	Malcolm McDonald on value propositions how to develop them, how to quantify them Malcolm McDonald and Grant Oliver. by McDonald, Malcolm Oliver, Grant Material type: Text Publication details: London Kogan Page 2019 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.2 McD . Place hold Save to lists Add to cart (remove)