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1.
Sticky marketing why everything in marketing has changed and what to do about it by
Material type: Text Text
Publication details: New Delhi Kogan page ltd 2011
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 LEB .

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2.
Stickier marketing how to win customers in digital age by
Edition: 2nd ed.  
Material type: Text Text
Publication details: New Delhi Kogan Page 2014
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 LEB .

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Williamson Magor Library | International Management Institute New Delhi