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1.
Kleppner's advertising procedure J. Thomas Russell, W. Ronald Lane by
Edition: 13th ed. 
Material type: Text Text; Format: print ; Nature of contents: biography
Publication details: New Jersey Prentice Hall 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 RUS .

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2.
Kleppner's advertising procedure by
Edition: 14th ed.,
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: U.K. : Prentice Hall International, Inc., 1999
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 RUS.

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