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1.
The process of performance budgeting by
Material type: Text Text
Publication details: Jaipur Rawat Publications 1994
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.154 KUM .

2.
Marketing research David A Aaker, V. Kumar, George S Day by
Edition: 5th ed. 
Material type: Text Text
Publication details: New York John Wiley & Sons 1995
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.83 AAK , ...

3.
Marketing research by David A Aaker by
Edition: 6th ed.  
Material type: Text Text
Publication details: New York John Wiley & sons 1998
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.83 AAk , ...

4.
Marketing research David A Aaker, V Kumar, George S Day by
Edition: 7th ed. 
Material type: Text Text
Publication details: New York John Wiley & Sons 2002
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.83 AAK , ...

5.
International marketing research V.Kumar by
Material type: Text Text
Publication details: New Delhi PHI 2002
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.848 KUM .

6.
International marketing research by
Material type: Text Text
Publication details: Delhi Pearson Education (Singapore) Pte Ltd 2000
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.848 KUM .

7.
Customer relationship management a database approach V Kumar, Werner J Reinartz by
Material type: Text Text
Publication details: New Jersey John Wiley & Sons 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 KUM .

8.
Marketing research David A. Aaker, V. Kumar, George S. Day by
Edition: 9th ed.  
Material type: Text Text
Publication details: New Delhi Wiley India (p) ltd 2007
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 AAK .

9.
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Marketing research A global outlook by
Material type: Text Text
Publication details: New Delhi Sage Publications India Pvt Ltd 2015
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 KUM .

10.
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Operations research by R. Veerachamy and V. Ravi Kumar by
Material type: Text Text
Publication details: New Delhi I K International Publishing House Pvt Ltd 2010
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4034 VEE .

11.
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Credit appraisal, risk analysis & decision making an integrated approach to on and off balance sheet lending D.D. Mukherjee & V. Kumar by
Edition: 11th ed. 
Material type: Text Text
Publication details: Mumbai Snow White Publications Pvt Ltd 2023
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 332.1068 MUK .

12.
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Transformative marketing combining new age technologies and human insights V. Kumar & Philip Kotler by
Material type: Text Text
Publication details: Switzerland Palgrave Macmillan 2024
Availability: Not available: International Management Institute New Delhi: Checked out (1).

13.
Valuing customer engagement strategies to measure and maximize profitability by
Material type: Text Text; Format: print ; Nature of contents: biography
Publication details: Switzerland Palgrave Macmillan 2024
Availability: Not available: International Management Institute New Delhi: Checked out (1).

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