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	1.		Marketing as strategy understanding the CEOs agenda for driving growth and innovation by Kumar, Nirmalya Material type: Text Publication details: New Delhi Penguin books India pvt ltd 2004 Availability: Not available: International Management Institute New Delhi: Checked out (1). Place hold Save to lists Add to cart (remove)
	2.		Global marketing business world case book; 10 selected case studies by Kumar, Nirmalya Business world Material type: Text Publication details: New Delhi Business world 2006 Availability: Items available for loan: International Management Institute New Delhi (3)Call number: 658.8 KUM(Ref.) , ... Place hold Save to lists Add to cart (remove)
	3.		Private label strategy how to meet the store brand challenge Nirmalya kumar, Jn-Benedict E.M. Steenkamp by Kumar, Nirmalya Steenkamp, jan-Benedict E.M. Material type: Text Publication details: Boston Harvard Business School Press 2007 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 KUM . Place hold Save to lists Add to cart (remove)
	4.		Value merchants demonstrating and documenting superior value in business markets James C Anderson, Nirmalya Kumar, James A Narus by Anderson, James C Kumar, Nirmalya Narus, James A Material type: Text Publication details: Boston Harvard Business Review 2007 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.804 AND . Place hold Save to lists Add to cart (remove)
	5.		India's global powerhouse how they are taking on the worls Nirmalya Kumar with Pradipta K.Mohanpatra, Suj Chandrasekhar by Kumar, Nirmalya Mohapatra, pradipta K Chandrasekhar, Suj Material type: Text Publication details: Boston Harvard Business Press 2009 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 338.88954 KUM . Place hold Save to lists Add to cart (remove)
	6.		India inside the emerging innovation challenge to the west Nirmalya Kumar, Phanish Puranam by Kumar, Nirmalya Puranam, Phanish Material type: Text Publication details: Boston Harvard Business Review press 2012 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 338.0640954 KUM . Place hold Save to lists Add to cart (remove)
	7.	Image from Amazon.com	Brand breakout how emerging market brands will go global Nirmalya Kumar & Jan-Benedict E.M. Steenkamp. by Kumar, Nirmalya Steenkamp, Jan-Benedict E. M. Material type: Text Publication details: Hampshire Palgrave Macmillan 2013 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 KUM . Place hold Save to lists Add to cart (remove)

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