Marketing models Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy

By: Contributor(s): Material type: TextTextPublication details: New Jersey Prentice Hall 1992Description: xv, : 803p. : 21cm. Subject(s): DDC classification:
  • 658.8 LIL 
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Includes bibliographical references and index 

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Williamson Magor Library | International Management Institute New Delhi