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1.
When ads work new proof that advertising triggers sales by
Material type: Text Text
Publication details: New York Lexington Books 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 JONĀ .

2.
What's in a brand? Building brand equity through advertising by
Material type: Text Text
Publication details: New Delhi Tata McGraw-Hill Publishing Company Ltd 1998
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.827 JONĀ , ...

Williamson Magor Library | International Management Institute New Delhi