Total integrated marketing breaking the bounds of the function James Mac Hulbert, Noel Capon, Nigel F Piercy

By: Contributor(s): Material type: TextTextPublication details: London Kogan Page 2003Description: xii, : 356p. Subject(s): DDC classification:
  • 658.8 HUL 
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Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.8 HUL  (Browse shelf(Opens below)) Available 12696

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Williamson Magor Library | International Management Institute New Delhi