Rural marketing and management

By:

Gupta, Deepa

Material type: Text

TextPublication details: New Delhi: PHI Learning Pvt. Ltd., c2024.Description: xx, 307pISBN:

9788119364848

Subject(s):

DDC classification:

658.804 GUP GUP

Summary: This book provides a comprehensive understanding of rural marketing and management practices in India, with a focus on targeting rural consumers. It covers topics such as rural market segmentation, consumer behaviour, product development, pricing strategies, distribution channels, and promotional activities. The book also explores the challenges and opportunities associated with rural marketing and management, such as infrastructure issues, limited resources, cultural differences, and regulatory barriers.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	International Management Institute New Delhi General stacks	658.804 GUP (Browse shelf(Opens below))	Available	22100

Includes index.

This book provides a comprehensive understanding of rural marketing and management practices in India, with a focus on targeting rural consumers. It covers topics such as rural market segmentation, consumer behaviour, product development, pricing strategies, distribution channels, and promotional activities. The book also explores the challenges and opportunities associated with rural marketing and management, such as infrastructure issues, limited resources, cultural differences, and regulatory barriers.

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