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Applied operations research and management science W.J fabrycky, P.M Ghare and P. E Torgersen

By:

Fabrycky, W.J

Contributor(s):

Ghare, P.M Torgersen, P. E

Material type: Text

Text

TextPublication details: New Delhi Prentice-Hall of India 1984Description: X,532p. Subject(s):

DDC classification:

658.4034 FAB

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	International Management Institute New Delhi	658.4034 FAB (Browse shelf(Opens below))	Available	2804

Includes Index

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1 Promotion
by Dommermuth, william P.
2 Promotion management and marketing communications
by Shimp, Terence A.
3 Introduction to advertising and promotion
by Belch, George E.
4 Analyzing Sales promotion
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5 Beyond maximarketing
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6 Annual seminar on research in advertising and sales promotion. March 18-19, 1994
by Seminar on Research in Advertising and promotion (1994
7 Sales promotion essentials
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10 Sales promtoion management
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11 The ad game
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12 Chaos marketing
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13 Successful sales promotion
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14 When ads work
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15 The marketing paradigm
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16 Selling machine
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17 The Great marketing turnaround
by Rapp, Stan
18 Sales promotion essentials
by Schultz, Don E.
19 Sales promotion
by Cummins, Julian
20 Sales promotion handbook

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