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1.
Changing alliances Davis Dyer, Malcolm S. Satler and Alan M. Webber by
Material type: Text Text
Publication details: Boston harvard Business School Press 1987
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 338.4762920973 DYE .

2.
Rising tide lessons from 165 years of brand building at Procter & Gamble Davis Dyer, Frederick Dalzell, Rowena Olegario by
Material type: Text Text
Publication details: Boston Harvard Business School Press 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 338.767 DYE .

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