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1.
Brand Asset management driving profitable growth through your brands by
Material type: Text Text
Publication details: San francisco Jessey Bass 2000
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 DAV .

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2.
Building the brand-driven business operationalize your brand to drive profitable growth Scott M. Davis, Michael Dunn by
Material type: Text Text
Publication details: San Francisco Jossy-Bass 2002
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 DAV .

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Williamson Magor Library | International Management Institute New Delhi