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1.
Creating powerful brands Leslie de Chernatony and Malcolm H. B. McDonald by
Material type: Text Text
Publication details: London Butterworth-Heinemann Ltd 1992
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 CHE .

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2.
From brand vision to brand evaluation strategically building and sustaining brands by
Material type: Text Text
Publication details: Oxford Butterworth/Heinemann 2001
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 CHE .

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3.
Creating Powerful Brands Leslie De Chernatony and Malcolm McDonald by
Edition: 4th ed.  
Material type: Text Text
Publication details: New York Routledge 2012
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 CHE .

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Williamson Magor Library | International Management Institute New Delhi