advertising and promotion an integrated marketing communicatins perspective George E. Belch, Michael A Belch, Kayoor Purani

By: Contributor(s): Material type: TextTextPublication details: New Delhi Tata Mcgraw Hill education pvt ltd 2010Edition: 7th ed.  Description: xxxiii,1075p Subject(s): DDC classification:
  • 659.1 BEL 
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Holdings
Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 659.1 BEL  (Browse shelf(Opens below)) Available G5623
Book Book International Management Institute New Delhi 659.1 BEL  (Browse shelf(Opens below)) Available G4827
Book Book International Management Institute New Delhi 659.1 BEL  (Browse shelf(Opens below)) Available 17083

Includes bibliographical references and index 

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