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1.
Handbook of marketing scales Multi-item measures for marketing and consumer behavior research by
Edition: 2nd ed.  
Material type: Text Text
Publication details: Thousand Oaks Sage 1999
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 BEA(Ref.) .

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2.
Scaling procedures issues and applications Richard G Netemeyer, William O Bearden, Subhash Sharma by
Material type: Text Text
Publication details: Thousand Oaks Sage Publications 2003
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 300.72 NET .

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Williamson Magor Library | International Management Institute New Delhi