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1.
Promotional practice by
Material type: Text Text
Publication details: Oxford Butterworth-Heinemann Ltd 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.82 ACE .

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2.
Successful marketing communications a practical guide to planning and implementation by
Material type: Text Text
Publication details: Oxford Butterworth-Heinemann 2001
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 ACE .

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Williamson Magor Library | International Management Institute New Delhi