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1.
Managing Brand equity Capitalizing on the value of a Brand name by
Material type: Text Text
Publication details: New York The Free Press 1991
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 AAK(Ref). .

2.
Marketing research David A. Aaker, George S. Day by
Edition: 4th ed. 
Material type: Text Text
Publication details: New York John Wiley 1980
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 AAK .

3.
Advertising Management by David A. Aaker , Rajeev Batra, John G. Myers by
Edition: 4th ed. 
Material type: Text Text
Publication details: New Delhi PHI 1992
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 659.1 AAK , ...

4.
Advertising management by David A. Anker and John G. Myers by
Edition: 2nd ed. 
Material type: Text Text
Publication details: New Delhi Prentice-Hall of India 1983
Availability: Items available for loan: International Management Institute New Delhi (3)Call number: 659.1 AAK , ...

5.
Marketing research David A Aaker, V. Kumar, George S Day by
Edition: 5th ed. 
Material type: Text Text
Publication details: New York John Wiley & Sons 1995
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.83 AAK , ...

6.
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Advertising management Rajeev Batra, John G. Myers and David A. Aaker by
Edition: 5th ed. 
Material type: Text Text
Publication details: New Jersey Prentice Hall International 1996
Availability: Items available for loan: International Management Institute New Delhi (8)Call number: 659.1 BAT , ...

7.
Marketing research by David A Aaker by
Edition: 6th ed.  
Material type: Text Text
Publication details: New York John Wiley & sons 1998
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.83 AAk , ...

8.
Brand Leadership David A Aaker, Erich Joachimsthaler by
Material type: Text Text
Publication details: New York Free Press 2000
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.827 AAK , ...

9.
Marketing research David A Aaker, V Kumar, George S Day by
Edition: 7th ed. 
Material type: Text Text
Publication details: New York John Wiley & Sons 2002
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.83 AAK , ...

10.
Strategic market management by
Edition: 7th ed.  
Material type: Text Text
Publication details: New Delhi John Wiley India (p) ltd 2005
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 AAK .

11.
Marketing research David A. Aaker, V. Kumar, George S. Day by
Edition: 9th ed.  
Material type: Text Text
Publication details: New Delhi Wiley India (p) ltd 2007
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 AAK .

12.
Marketing Research David A. Aaker...[et al] by
Edition: 10th ed.  
Material type: Text Text
Publication details: New Delhi Wiley India (P) ltd 2011
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 MAR.

13.
Strategic market management by
Edition: 9th ed.  
Material type: Text Text
Publication details: New Delhi Wiley India pvt ltd 2011
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8 AAk , ...

14.
Building strong brands by
Material type: Text Text
Publication details: New York The Free Press 1996
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 AAK .

15.
Strategic market management by
Edition: 9th ed.  
Material type: Text Text
Publication details: New Delhi Wiley India Pvt Ltd 2011
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8 AAK , ...

16.
Aaker on branding 20 principles that drive success by
Material type: Text Text
Publication details: New Delhi Sage Response 2015
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 AAK .

17.
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Creating signature stories Strategic messaging that persuades, energizes and inspires David Aaker by
Material type: Text Text
Publication details: New York Morgan James Publishing 2018
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.81 AAK .

18.
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Marketing research by David A. Aaker ...[et al] by
Edition: 11th ed.  
Material type: Text Text
Publication details: New Delhi Wiley India 2013
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 MAR.

19.
Strategic market management by
Edition: 6th ed.  
Material type: Text Text
Publication details: New York John Wiley & Sons 2002
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 AAK .

20.
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Strategic market management by David A. Aaker and Christine Moorman Indian adaptation by Jamid Ul Islam and Zillur Rahman by
Edition: 11th ed. 
Material type: Text Text
Publication details: New Delhi Wiley India Pvt Ltd 2022
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 AAK .

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