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1.
Competitive intelligence for the competitive edge by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Illinois American Marketing Association 1999
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.47 DUT .

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2.
Advertising research the internet consumer behavior and strategy edited by George Zinkhan by
Material type: Text Text
Publication details: Chicago American Marketing Association 2000
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 ADV.

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Williamson Magor Library | International Management Institute New Delhi