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1.
Marketing plans with a winning edge by
Material type: Text Text
Publication details: London Pitman Publishing 1996
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 HAT .

2.
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The Guerrilla marketing hand-book Jay conrad levinson and seth godin by
Material type: Text Text
Publication details: Boston Houghton Mifflin Company 1994
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 LEV(Ref.) .

3.
New Marketing imperatives Innovative strategies for today's marketing challenges by
Material type: Text Text; Format: print ; Nature of contents: biography
Publication details: New Jersey Prentice Hall 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 YOV .

4.
Competitive marketing a strategic approach by
Edition: 3rd ed. 
Material type: Text Text; Format: print ; Nature of contents: biography
Publication details: London Routledge 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 OSH .

5.
Principles of marketing a global perspective Richard J. Semenik, Gary J. Bamossy by
Edition: 2nd ed. 
Material type: Text Text
Publication details: Ohio South-Western College Publishing 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 SEM .

6.
Industrial marketing strategy by
Edition: 3rd ed. 
Material type: Text Text
Publication details: New York John Wiley 1991
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.804 WEB .

7.
Marketing in management basic principles Mike Worsam, D. Berkeley Wright by
Material type: Text Text
Publication details: London Pitman Publishing 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 WOR .

8.
Professional Sales Management Rolph E. Anderson, Joseph F. hair, Alan J. Bush by
Edition: 2nd ed. 
Material type: Text Text
Publication details: New York McGraw-Hill Inc 1992
Availability: Items available for loan: International Management Institute New Delhi (3)Call number: 658.81 AND , ...

9.
Marketing management and adminstration action Steuart Henderson Britt, harper W. Boyod by
Edition: 4th ed. 
Material type: Text Text
Publication details: New York McGraw-Hill Book Company 1978
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 BRI .

10.
Marketing research an applied approach Thomas C. Kinnear, James R. Taylor by
Edition: 4th ed. 
Material type: Text Text
Publication details: New York McGraw Hill Inc 1991
Availability: Items available for loan: International Management Institute New Delhi (3)Call number: 658.83 KIN , ...

11.
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Cases in marketing management by
Edition: 2nd ed. 
Material type: Text Text
Publication details: Wokingham Addison-Wesley 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 MOU .

12.
Strategic marketing management concepts & cases Rakesh Khurana, A. N. Ravichandran by
Material type: Text Text
Publication details: Delhi Global Business Press 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 KHU .

13.
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Advances in consumer marketing edited by Mark Jenkins and Simon Knox by
Material type: Text Text
Publication details: London Kogan Page 1994
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8343 ADV.

14.
Cases in marketing management Douglas J. Dalrymple, Leonard J. Parsons, Jean-Pierre Jeannet by
Material type: Text Text
Publication details: New York John Wiley & Sons 1992
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 DAL .

15.
Global marketing strategy Susan P. Douglas, C. Samuel Craig by
Material type: Text Text
Publication details: New York McGraw-Hill 1995
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.848 DOU , ...

16.
Marketing management strategies and programs Joseph P. Guiltinan, Gordon W. Paul by
Material type: Text Text
Publication details: New YOrk McGraw-Hill 1991
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 GUI .

17.
The portable MBA in marketing Alexander Hiam, Charles D. Schewe by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John wiley & Sons, Inc.
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 HIA .

18.
Marketing text & Cases Lau Geok Theng, Wee Chow Hou by
Material type: Text Text
Publication details: Singapore McGraw-Hill Book Co 1994
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 THE .

19.
Market driven management Using the new marketing concept to create a customer-oriented Company by
Material type: Text Text
Publication details: New York John Wiley & Sons Inc 1994
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 WEB .

20.
Marketing strategy relations - hips, offerings, timing & resource allocation by
Material type: Text Text
Publication details: New Jersey Prentice Hall 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 SUD .

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