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1.
Marketing strategy and management by
Edition: 5th ed.  
Material type: Text Text
Publication details: London Palgrave (Macmillan publishers) 2014
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 BAK .

2.
Marketing strategy and management by
Edition: 4th ed. 
Material type: Text Text
Publication details: New York Palgrave Macmillan 2007
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 BAK .

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