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1.
Meetings of minds creating the market - based enterprise by
Material type: Text Text
Publication details: Boston Harrard Business School Press 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 BAR .

2.
Strategic marketing problems cases and comments by Roger a. Kerin and Robert A. Peterson by
Edition: 5th ed. 
Material type: Text Text
Publication details: Boston Allyn and Bacon 1990
Availability: Items available for loan: International Management Institute New Delhi (7)Call number: 658.8 KER , ...

3.
An analytic approach to marketing decisions Robert F. Dyer and Ernest H. Forman by
Material type: Text Text
Publication details: New Jersey Prentice Hall 1991
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 DYE .

4.
Strategic marketing problems cases and comments Roger A Kerin Robert A Peterson by
Edition: 8th ed.  
Material type: Text Text
Publication details: New Jersey Prentice hall 1998
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 KER .

5.
Marketing decision making a model-building approach Gary L Lilien and Philip Kotler by
Material type: Text Text
Publication details: New York Harper & Row 1983
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 LIL .

6.
Thinking out of the box how to market your company into the future by
Material type: Text Text
Publication details: New York John Wiley 1997
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 YOH .

7.
Marketing management cases for creative problem solving Laurence martin Weinstein, Madan Annavarjula by
Material type: Text Text
Publication details: Cincinnati South-Western College Publishing 2001
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 WEI .

8.
Strategic marketing problems cases and comments Roger A Kerin, Robert A Peterson by
Edition: 10th ed.  
Material type: Text Text
Publication details: New Jersey Pearson Education 2004
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.802 KER(Ref.) , ...

9.
Marketing your business a guide to developing a strategic marketing plan by
Material type: Text Text
Publication details: New Delhi Atlantic Publishers & Distributors 2003
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 NYK .

10.
Marketing engineering computer assisted marketing analysis and planning Gary L Lilien, Arvind Rangaswamy by
Edition: 2nd ed.  
Material type: Text Text
Publication details: Delhi Pearson Education 2003
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8020285 LIL .

11.
The Strategy and tactics of pricing A guide to profitable decision making by
Material type: Text Text
Publication details: New Jersey Prentice-Hall 1987
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.816 NAG .

12.
The strategy and tactics of pricing a guide to growing more profitably Thomas T Nagle, John R. Hogan by
Edition: 4th ed.  
Material type: Text Text
Publication details: New Delhi Dorling Kindersley (India) pvt ltd 2009
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.816 NAG .

13.
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The strategy and tactics of pricing a guide to growing more profitably Thomas T. Nagle, John E. Hogan, Joseph Zale by
Edition: 5th ed. (special Indian edition) ed.  
Material type: Text Text
Publication details: New York Routledge 2014
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.816 NAG .

14.
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Flux what marketing managers need to navigate the new environment edited by David Soberman and Dilip Soman foreword by Roger Martin by
Material type: Text Text
Publication details: London University of Toronto Press 2012
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 FLU.

15.
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The 22 immutable laws of branding Al Ries and Jack Trout by
Material type: Text Text
Publication details: London Profile Book Ltd 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 RIE .

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