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1.
The handbook of international direct marketing the essential directory and country-by-country guide to this fast moving, competitive market Edited by Adam Baines by
Material type: Text Text
Publication details: London Kogan Page Ltd 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.84 THE(Ref.).

2.
International marketing by
Edition: 2nd ed.  
Material type: Text Text
Publication details: New Delhi Excel Books 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.848 VAS .

3.
International marketing global environment, corporate strategy, case studies by
Material type: Text Text
Publication details: New Delhi Vikas publishing house pvt ltd 2007
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.848 RAJ .

4.
International marketing management by
Edition: 3rd ed. 
Material type: Text Text
Publication details: New Delhi CBS Publishers & Distributors 1990
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.848 JAI .

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