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Promotion management and marketing communications by
Edition: 2nd ed.
Material type: Text
Publication details: New YOrk The dryden press 1990
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.82 SHI .
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Strategic Marketing Communication by
Material type: Text
Publication details: London Kogan Page 1999
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 SMI .
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Image from Amazon.com
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