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Building a brand in a week by Pete Laver and Contributor Chartered Management Institute (Great Britain) by
Material type: Text Text
Publication details: Oxon Bookpoint Ltd 2002
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 LAV .

2.
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Digitalization in the luxury fashion industry strategic branding for millennial consumers by
Material type: Text Text
Publication details: Switzerland Palgrave Macmillan 2020
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 687.0688 CAB(Ref.) .

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Purposeful brands How purpose and sustainability drive brand value and positive change by
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Publication details: New Delhi Kogan Page 2023
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 SKE .

Williamson Magor Library | International Management Institute New Delhi