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1.
Industrial marketing strategy by
Edition: 3rd ed. 
Material type: Text Text
Publication details: New York John Wiley 1991
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.804 WEB .

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2.
Market driven management Using the new marketing concept to create a customer-oriented Company by
Material type: Text Text
Publication details: New York John Wiley & Sons Inc 1994
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 WEB .

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3.
Market-Driven management how to define, develop, and deliver customer value by
Edition: 2nd ed.  
Material type: Text Text
Publication details: New Jersey John wiley and sons 2002
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 WEB .

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Williamson Magor Library | International Management Institute New Delhi