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81.
Business marketing management by
Material type: Text Text
Publication details: Illinois NTC Business Books 1998
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8 BIN , ...

82.
International marketing analysis and strategy by Sak Onkvisit and John J. Shaw by
Edition: 3rd ed. 
Material type: Text Text
Publication details: New Delhi Prentice-Hall India Pvt Ltd 1998
Availability: Items available for loan: International Management Institute New Delhi (4)Call number: 658.848 ONK , ...

83.
Business marketing management a strategic view of industrial and organizational markets Michael D. Hutt and Thomas W. Speh by
Edition: 6th ed. 
Material type: Text Text
Publication details: Fort Worth The Dryden Press 1998
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 HUT .

84.
Contemporary marketing wired Louis E. Boone and David L. Kurtz by
Edition: 9th ed. 
Material type: Text Text
Publication details: Fort Worth The Dryden Press 1998
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 BOO .

85.
Marketing planning guide Robert E. Stevens...[et al] by
Edition: 2nd ed. 
Material type: Text Text
Publication details: New York The Haworth Press 1997
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8'02 STE .

86.
Strategic marketing managememt planning implementation and control Richard M.S. Wilson and Colin Gilligan by
Edition: 2nd ed. 
Material type: Text Text
Publication details: New Delhi Viva Books Pvt Ltd 1999
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 WIL .

87.
Adding value to marketing the role of marketing in today's profit driven organization by
Material type: Text Text
Publication details: London Kogan page 1998
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 DOY .

88.
Marketing Management text and cases Michael R. Czinkota Masaaki Kotabe, David Mercer by
Material type: Text Text
Publication details: Massachusetts Blackwell publishers 1997
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 CZI .

89.
Strategic marketing problems cases and comments Roger A Kerin Robert A Peterson by
Edition: 8th ed.  
Material type: Text Text
Publication details: New Jersey Prentice hall 1998
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 KER .

90.
Key accouts are different solution selling for key account managers by
Material type: Text Text
Publication details: Delhi Macmillan India ltd 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.81 LAN .

91.
Kotler on marketing How to create,win, and dominate markets by
Material type: Text Text
Publication details: New York Free Press 1999
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 KOT .

92.
The manager's guide to competitive marketing strategies by
Edition: 2nd ed. 
Material type: Text Text
Publication details: Boca Raton St Lucie Press 1999
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 PAL .

93.
Marketing management concept and issues by
Material type: Text Text
Publication details: New Delhi Common wealth publications 1999
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 DIW .

94.
Political marketing the Indian experience by
Material type: Text Text
Publication details: New Delhi Tata Mcgraw-Hill publishing company limited 1990
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 324.7 SAR .

95.
Marketing management and the Indian economy edited by S. Neelamegham by
Material type: Text Text
Publication details: Delhi Vikas publications 1970
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 MAR.

96.
Marketing management by
Edition: 10th ed.  
Material type: Text Text
Publication details: New Delhi Prentice Hall of India 1999
Availability: Items available for loan: International Management Institute New Delhi (5)Call number: 658.802 KOT , ...

97.
Marketing management An international perspective Kamran Kashani and Dominique Turpin
Material type: Text Text
Publication details: Houndmills Macmillal Press Lts 1999
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.848 MAR.

98.
Marketing research an appllied approach Thomas C. Kinnear, James R. Taylor by
Edition: 5th ed.  
Material type: Text Text
Publication details: New York McGraw-Hill 1996
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.83 KIN , ...

99.
Cases and simulations in marketing management edited by M. K Rampal, S.L Gupta by
Material type: Text Text
Publication details: New Delhi Galgotia publishing company 1999
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8 CAS, ...

100.
The market driven organization understanding, attracting and keeping valuable customers by
Material type: Text Text
Publication details: New York Free Press 1999
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 DAY .

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