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81.
Strategic product creation deliver customer satisfaction from every level of your company Ronald L. Kerber and Timothy M. Lasetr with Max Russell by
Material type: Text Text
Publication details: New Delhi Tata Mcgraw=-Hill publishing company ltd 2007
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 KER .

82.
Retail buying techniques effective procedures for sourcing and planning a winning product range by Fiona Elliott, Janet Rider by
Material type: Text Text
Publication details: Mumbai Jaico publishing House 2007
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.87 EIL .

83.
Strategic brand management Richard Elliott, larry Pency by
Material type: Text Text
Publication details: New Delhi Oxford University press 2007
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.827 ELL , ...

84.
Branded entertainment product placement & brand strategy in the entertainment business by
Material type: Text Text
Publication details: New Delhi Kogan page 2007
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 791.40688 LEH .

85.
New product management Merle Crawford, Anthony Di Benedetto by
Material type: Text Text
Publication details: Boston Mcgraw Hill 2008
Availability: Not available: International Management Institute New Delhi: Checked out (1).

86.
Product management in India by
Edition: 3rd ed.  
Material type: Text Text
Publication details: New Delhi Prentice Hall of India 2007
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.56 MAJ , ...

87.
Aesthetics in marketing Rajat K Baisya, G Ganesh Das by
Material type: Text Text
Publication details: New Delhi Response Business Books from Sage 2008
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8001 BAI .

88.
Innovation, product development and commercialization case studies and key practices for market leadership by
Material type: Text Text
Publication details: Florida J Ross publishing 2007
Availability: Not available: International Management Institute New Delhi: Checked out (1).

89.
Product strategy and management Michael Baker and Susan Hart by
Edition: 2nd ed. 
Material type: Text Text
Publication details: New Delhi Pearson Education 2003
Availability: Items available for loan: International Management Institute New Delhi (7)Call number: 658.56 BAK , ... Not available: International Management Institute New Delhi: Checked out (1).

90.
Process management Joel D. Wisner, Linda L Stanley by
Material type: Text Text
Publication details: New Delhi Cengage learning India pvt ltd 2003
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.56 WIS .

91.
Eating the big fish how challenger brands can compete against brand leaders by
Edition: 2nd ed.  
Material type: Text Text
Publication details: New Jersey Jon Wiley & sons inc 2009
Availability: Not available: International Management Institute New Delhi: Checked out (1).

92.
Product marketing for technology companies by
Material type: Text Text
Publication details: New Delhi Elsevier/ a division of Reed Elsevier India pvt ltd 2005
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 BUT .

93.
Beyond the brand why engaging the right customers is essential to winning in business by
Material type: Text Text
Publication details: Chicago Dearborn trade books 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.56 WIN .

94.
The cult of luxury brand; inside asia love affair with luxury by Radha Chadha and Paul Husband by
Material type: Text Text
Publication details: London Nicholas Brealey 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 CHA .

95.
Brand management Mahim Sagar...[et al] by
Material type: Text Text
Publication details: New Delhi Ane Books pvt ltd 2009
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.827 BRA, ...

96.
Product design techniques in reverse engineering and new product development Kevin Otto, Kristin Wood by
Material type: Text Text
Publication details: New Delhi Dorling Kindersley (India) pvt ltd 2001
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.5752 OTT .

97.
The luxury strategy break the rules of marketing to build luxury brands J N Kapferer and V. Bastien by
Material type: Text Text
Publication details: New Delhi Kogan page India 2009
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8 KAP , ...

98.
Strategic brand management for B2B markets a road map for organizational transformation by
Material type: Text Text
Publication details: New Delhi Response Books (Sage) 2010
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.827 SAR , ...

99.
Mass affluence 7 new rules of marketing to today's consumer Paul Nunes, Brian Johnson by
Material type: Text Text
Publication details: Boston Harvard Business School Press 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 NUN .

100.
The four steps to the epiphany successful strategies for products that win by
Edition: 3rd ed.  
Material type: Text Text
Publication details: California Cafe Presscom 2010
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8102 BLA .

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