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	81.	How cool brands stay hot branding to generation Y Joeri Van den Berg, Mattias Behrer by Bergh, Joeri Van der Behrer, Mettias Material type: Text Publication details: New Delhi Kogan Page ltd 2011 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 BER . Place hold Save to lists Add to cart (remove)
	82.	How customers think essential insights into the mind of the market by Zaltman. Gerald Material type: Text Publication details: Boston Harvard Business School Press 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 ZAL . Place hold Save to lists Add to cart (remove)
	83.	Service Marketing Integrating Customer focus across the firm Valaries A. Zeithaml...[et al]. by Zeithaml, Valaries A. Edition: 4th ed. Material type: Text Publication details: New Delhi Tata Mcgraw hill education 2006 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 SER. Place hold Save to lists Add to cart (remove)
	84.	Business competitiveness in the 21st century emerging challengers in a changing global business environment edited by Ravikesh Srivastava...[et al] by Srivastava, Ravikesh Material type: Text Publication details: New Delhi Macmillan 2012 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 BUS. Place hold Save to lists Add to cart (remove)
	85.	Understanding children as consumers edited by David Marshall by Marshall, David Material type: Text Publication details: New Delhi Sage 2010 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 UND. Place hold Save to lists Add to cart (remove)
	86.	Brand washed Tricks companies use to manipulate our minds and persuadeus to buy by Lindstrom, Martin Material type: Text Publication details: New delhi Kogan page 2012 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 LIN . Place hold Save to lists Add to cart (remove)
	87.	The Science and Art of Branding Giep Franzen and Sandra Moriarty by Franzen, Giep Moriarty, Sandra Material type: Text Publication details: New Delhi Segment Books [M E Sharpe;New York ] 2009 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 FRA . Place hold Save to lists Add to cart (remove)
	88.	Neuromarketing a peep into customers' minds J.K. Sharma...[et al] by Sharma, J.K Material type: Text Publication details: New delhi PHI Learning Pvt ltd 2010 Availability: Items available for loan: International Management Institute New Delhi (3)Call number: 658.8343 NEU, ... Place hold Save to lists Add to cart (remove)
	89.	Tilt shifting your strategy from products to customers by Dawar, N Material type: Text Publication details: Boston Harvard Business Review Press 2013 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.834 DAW . Place hold Save to lists Add to cart (remove)
	90.	Consumer behaviour by Khan, Matin Material type: Text Publication details: New Delhi New Age International (P) Ltd 2001 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 KHA . Place hold Save to lists Add to cart (remove)
	91.	Engaging customers using big data how marketing analytics are transforming business by Sathi, Arvind Material type: Text Publication details: New York Palgrave Macmillan 2014 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 SAT . Place hold Save to lists Add to cart (remove)
	92.	Consumer behavior by Leon G. Schiffman, Leslie Lazar Kanuk and S. Ramesh kumar by Schiffman, Leon G Kanuk, Leslie Lazar kumar, S. Ramesh Edition: 10 ed. Material type: Text Publication details: New Delhi Dorling Kindersley (India) pvt ltd 2010 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8342 SCH , ... Place hold Save to lists Add to cart (remove)
	93.	Well designed how to use empathy or create products people love by Kolko, Jon Material type: Text Publication details: Boston Jon Kolko 2014 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.5 KOL . Place hold Save to lists Add to cart (remove)
	94.	Psychoanalytic accounts of consuming desire hearts of darkness by Desmond, John Material type: Text Publication details: Houndmills Palgrave Macmillan 2013 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8343 DES . Place hold Save to lists Add to cart (remove)
	95.	Consumer behavior building marketing strategy by Del I. Hawkins, David L. Mothersbaugh and Amit Mookerjee by Hawkins, Del I Mothersbaugh, David L. Mookerjee, Amit Edition: 12 ed. Material type: Text Publication details: New Delhi Tata McGraw Hill education pvt ltd 2015 Availability: Items available for loan: International Management Institute New Delhi (6)Call number: 658.8342 HAW , ... Place hold Save to lists Add to cart (remove)
	96.	Shoppernomics how to shorten and focus the routes to purchase by Roddy Mullin and Colin Harper by Mullin, Roddy Harper, Colin, 1948- Material type: Text Publication details: England Gower publishing ltd 2014 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 MUL . Place hold Save to lists Add to cart (remove)
	97.	Decoding the irrational consumer how to commission, run and generate insights from neuromarketing research by Bridger, Darren Material type: Text Publication details: London Kogan page ltd 2015 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.834 BRI . Place hold Save to lists Add to cart (remove)
	98.	Handbook of cultural and cousumer behavior edited by Sharon Ng and Angela Y. Lee by Ng, Sharon Lee, Angela Y Material type: Text Publication details: Oxford Oxford University press 2015 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 HAN. Place hold Save to lists Add to cart (remove)
	99.	Consumer behavior Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar by Schiffman, Leon G Wisenblit, Joseph Kumar, S. Ramesh Edition: 11th ed. Material type: Text Publication details: Delhi pearson 2016 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8342 SCH , ... Place hold Save to lists Add to cart (remove)
	100.	The Oxford handbook of the history of consumption edited by Frank Trentmann by Trentmann, Frank Material type: Text Publication details: Oxford Oxford University Press 2013 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 339.4709 OXF(Ref.). Place hold Save to lists Add to cart (remove)

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Williamson Magor Library | International Management Institute New Delhi