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	81.	Building brand experiences A practical guide to retaining brand relevance by Coleman, Darren Material type: Text Publication details: London Kogan Page 2018 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 COL . Place hold Save to lists Add to cart (remove)
	82.	The post-truth business how to rebuild brand authenticity in a distrusting world Sean Pillot de Chenecey. by Pillot de Chenecey, Sean Material type: Text Publication details: New York Kogan page 2019 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 PIL . Place hold Save to lists Add to cart (remove)
	83.	Malcolm McDonald on value propositions how to develop them, how to quantify them Malcolm McDonald and Grant Oliver. by McDonald, Malcolm Oliver, Grant Material type: Text Publication details: London Kogan Page 2019 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.2 McD . Place hold Save to lists Add to cart (remove)
	84.	Disruptive branding How to win in times of change by Jacob Benbunan, Gabor Schreier and Benjamin Knapp by Benbunan, Jacob Schreier, Gabor Knapp, Benjamin Material type: Text Publication details: New Delhi Kogan Page 2019 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 BEN . Place hold Save to lists Add to cart (remove)
	85.	Wild thinking 25 unconventional ideas to grow your brand and your business Nick Liddell & Richard Buchanan by Liddell, Nick Buchanan, Richard Material type: Text Publication details: New Delhi Kogan Page Ltd 2019 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.406 LID . Place hold Save to lists Add to cart (remove)
	86.	The 22 immutable laws of branding Al Ries and Jack Trout by Ries, Al Trout, Jack Material type: Text Publication details: London Profile Book Ltd 2004 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 RIE . Place hold Save to lists Add to cart (remove)
	87.	Powerful B2B content using brand journalism to create compelling and authentic storytelling by Flashman, Gay Material type: Text Publication details: New Delhi Kogan Page 2020 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 FLA . Place hold Save to lists Add to cart (remove)
	88.	Brand storytelling put customers at the heart of your brand story by Rodriguez, Miri Material type: Text Publication details: New Delhi Kogan Page 2020 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 ROD . Place hold Save to lists Add to cart (remove)
	89.	Ethical branding and marketing cases and lessons edited by Hagai Gringarten and Rau?l Ferna?ndez-Calienes by Gringarten, Hagai Ferna?ndez-Calienes, Ra?ul Material type: Text Publication details: Oxon Routledge 2020 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 174.4 ETH. Place hold Save to lists Add to cart (remove)
	90.	Experiential marketing case studies in customer experience by Batat, Wided Material type: Text Publication details: Oxon Routledge 2021 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 BAT . Place hold Save to lists Add to cart (remove)
	91.	Experiential Marketing integrated theory & strategic application Rose Leahy, Pio Fenton & Holly Barry by Leahy, Rose Fenton, Pio Barry, Holly Material type: Text Publication details: New Delhi Sage Publications India Pvt Ltd 2022 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 LEA . Place hold Save to lists Add to cart (remove)
	92.	Creating a successful digital presence objectives, strategies and tactics Gordon Fletcher & Noel Adolphus by Fletcher, Gordon Adolphus, Noel Material type: Text Publication details: Oxon Routledge 2022 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.202854678 FLE . Place hold Save to lists Add to cart (remove)
	93.	Hyperconsumption Corporate marketing vs. the planet by Hastings, Gerard Material type: Text Publication details: New York Routledge 2022 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 381.1 HAS . Place hold Save to lists Add to cart (remove)
	94.	The Value of Design in Retail and Branding edited by Katelijn Quartier...[et al.] by Quartier, Katelijn Material type: Text Publication details: Bingley Emerald Publishing Limited 2021 Availability: Not available: International Management Institute New Delhi: Checked out (1). Place hold Save to lists Add to cart (remove)
	95.	Contemporary consumption, consumers and marketing cases from generations Y and Z by Canavan, Brendan Material type: Text Publication details: Oxon Routledge 2021 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 339.47 CAN . Place hold Save to lists Add to cart (remove)
	96.	Digitalization in the luxury fashion industry strategic branding for millennial consumers by Cabigiosu, Anna Material type: Text Publication details: Switzerland Palgrave Macmillan 2020 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 687.0688 CAB(Ref.) . Place hold Save to lists Add to cart (remove)
	97.	Purposeful brands How purpose and sustainability drive brand value and positive change by Skees, Sandy Material type: Text Publication details: New Delhi Kogan Page 2023 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 SKE . Place hold Save to lists Add to cart (remove)
	98.	Brand strategy in three steps a purpose-driven approach to branding by Mandel, Jay Material type: Text Publication details: New Delhi Kogan Page India Pvt Ltd 2023 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 MAN . Place hold Save to lists Add to cart (remove)
	99.	The future of purpose-driven branding signature programs that impact & inspire both business and society Aakar David & Varsha Jain by Aaker, David Jain, Varsha Material type: Text Publication details: New Delhi Wiley India Pvt Ltd 2023 Availability: Not available: International Management Institute New Delhi: Checked out (1). Place hold Save to lists Add to cart (remove)
	100.	Employer brand management practical lessons from the world's leading employers by Mosley, Richard Material type: Text Publication details: United Kingdom John Wiley & Sons Ltd 2014 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.301 MOS . Place hold Save to lists Add to cart (remove)

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Williamson Magor Library | International Management Institute New Delhi