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	81.	Macmillan dictionary of marketing and advertising edited by Michael J. Baker by Baker, Michael J Material type: Text Publication details: London Macmillan press ltd 1984 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.800321 MAC(Ref.). Place hold Save to lists Add to cart (remove)
	82.	Advertising media sourcebook Peter B. Turk, Donald W. Jugenheimer, Arnold M. Barban by Turk, Peter.B Jugenheimer, Dobald W Barban, Arnold M Edition: 4th ed. Material type: Text Publication details: Lincolnwood NTC business books 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.10973 TUR(Ref). . Place hold Save to lists Add to cart (remove)
	83.	Strategy in advertising matching media and messages to markets and motivations by Bogurt, Leo Edition: 3rd ed. Material type: Text Publication details: Lincolinwood NTC Business Books 1996 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 BOG . Place hold Save to lists Add to cart (remove)
	84.	Advertising advertising by Fletcher, Winston Material type: Text Publication details: London Profile books ltd 1999 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 FLE . Place hold Save to lists Add to cart (remove)
	85.	How to market to consumers by Quelch, John A Material type: Text Publication details: New York John Wiley 1989 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 QUE . Place hold Save to lists Add to cart (remove)
	86.	Publicity and media relations checklists 59 proven checklists to save time win attention and maximize exposure with every public relations and puplicity contact by Yale, David R Material type: Text Publication details: Lincolnwood NTC business books 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659 YAL(Ref). . Place hold Save to lists Add to cart (remove)
	87.	Advertising media planning by Jack Z Sissors and Lincoln Bumba by Sissors, Jack Z Bumba, Lincoln Edition: 5th ed. Material type: Text Publication details: Lincolnwood NTC business books 1996 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.111 SIS . Place hold Save to lists Add to cart (remove)
	88.	The handbook of international marketing communications edited by Sylvester O. Monye by Monye, Sylvester O Material type: Text Publication details: Oxford Blackwell publishers ltd 2000 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.848 HAN(Ref.). Place hold Save to lists Add to cart (remove)
	89.	Advertising Thomas C O'Guinn, Chris T Allen, Richard J Semenik by O'Guinn, Thomas C Allen, Chris T Semenik, Richard J Edition: 2nd ed. Material type: Text Publication details: Cincinnati South-Western College Publishing 2000 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 OGU . Place hold Save to lists Add to cart (remove)
	90.	Advertising and the world wide web edited by David W.Schumann and Esther Thorson by Schumann, David W Thorson, Esther Conference on Advertising and consumer psychology(15th: 1996: Bloomfield Hills, Mich) Material type: Text Publication details: New Jersey Lawrence erlbaum Associates 1999 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 ADV. Place hold Save to lists Add to cart (remove)
	91.	Shock marketing advertising, influence, & family values Material type: Text Publication details: New Delhi Vikas Publishing House Pvt Ltd 2000 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 MAR. Place hold Save to lists Add to cart (remove)
	92.	Microsoft site server 3.0 Commerce edition an e-commerce soulution David Libertone, Andrew Scoppa by Scoppa, Andrew Material type: Text Publication details: New Jersey Prentice Hall PTR 2000 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 LIB. Place hold Save to lists Add to cart (remove)
	93.	Maxi marketing the new direction in advertising, promotion, and marketing strategy Stan Rapp and Thomas L. Collins by Rapp, Stan Collins, Thomas L. Material type: Text Publication details: New York McGraw Hill Book 1987 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 RAP . Place hold Save to lists Add to cart (remove)
	94.	Essentials of advertising strategy Don E Schultz, Stanley I Tannenbaum, Anne Allison by Schultz, Don E Tannenbaum, Stanley Allison, Anne Edition: 3rd ed. Material type: Text Publication details: Illinois NTC Business Books 1996 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.111 SCH . Place hold Save to lists Add to cart (remove)
	95.	Advertising and consumer reaction in India a case study by Mathur, Navin Material type: Text Publication details: Jaipur Print well 1986 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.10420954 MAT . Place hold Save to lists Add to cart (remove)
	96.	Introduction to advertising media research, planning, and buying by Surmanek, Jim Material type: Text Publication details: Illinois NTC Business Books 1993 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.111 SUR . Place hold Save to lists Add to cart (remove)
	97.	Permotional management issues and perspectives edited by Norman Govoni,Robert Eng, Morton Galper by Govoni, Norman A.P. Eng, Robert J Galper, Morton Material type: Text Publication details: New Jersey Prentice Hall 1988 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 PRO. Place hold Save to lists Add to cart (remove)
	98.	DAGMAR defining advertising goals for measured advertising results by Solomon Dutka by Dutka, Solomon Colley, Russell Edition: 2nd ed. Material type: Text Publication details: Illinois NTC Business Books 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.11 DUT . Place hold Save to lists Add to cart (remove)
	99.	International advertising realities and myths edited by John Philip Jones by Jones, John Philip Material type: Text Publication details: Thousand Oaks Sage publication 2000 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 INT. Place hold Save to lists Add to cart (remove)
	100.	FCB-Ulka brand building advertising concepts and cases by Parameswaran, M G Material type: Text Publication details: New DElhi Tata Mcgraw-Hill publishing company ltd 2001 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 659.1 PAR , ... Place hold Save to lists Add to cart (remove)

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Williamson Magor Library | International Management Institute New Delhi