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	81.	Managing innovation new technology, new products, and new services in a global economy by Ettlie, John E Material type: Text Publication details: Amsterdam Elsevier Butterworth-Heinemann 2006 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.514 ETT . Place hold Save to lists Add to cart (remove)
	82.	The practice of advertising edited by Adrian R. Mackay by Mackay, Adrian R Edition: 5th ed. Material type: Text Publication details: Amsterdam Elsevier/Butterworth-Heinemann 2005 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 PRA. Place hold Save to lists Add to cart (remove)
	83.	Strategic marketing planning Colin Gilligan and Richard M.S Wilson by Gilligan, Colin Wilson, Richard M.S Material type: Text Publication details: Massachussetts Butterworth-Heinemann 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 GIL . Place hold Save to lists Add to cart (remove)
	84.	Connected marketing the viral, Buzz and world of mouth revolution edited by Justin Kirby and Paul Marsden by Kirby, Justin Marsden, Paul Material type: Text Publication details: Oxford Butterworth-Heinemann 2006 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.872 CON, ... Place hold Save to lists Add to cart (remove)
	85.	An introduction to credit derivatives by Choudhry, Moorad Material type: Text Publication details: Oxford Elsevier Butterworth-Heinemann 2004 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 332.632 CHO . Place hold Save to lists Add to cart (remove)
	86.	Strategic and strategies in managing information systems Robert D. Galliers and Dorothy E. Leidner by Galliers, Robert D Leidner, Dorothy E Edition: 3rd ed. Material type: Text Publication details: Oxford Butterworth/Heinemann 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4038 GAL . Place hold Save to lists Add to cart (remove)
	87.	Wealth management private banking, investment decisions and structured financial products by Chorafas, Dimitris N Material type: Text Publication details: Amsterdam Elsevier/Butterworth-Heinemann 2006 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 332.632044 CHO . Place hold Save to lists Add to cart (remove)
	88.	The practice of advertising edited by Adrian R. Mackay by Mackay, Adrian R Edition: 5th ed. Material type: Text Publication details: Oxford Butterworth-Heinemann 2005 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 PRA. Place hold Save to lists Add to cart (remove)
	89.	Entrepreneurship & Small business management in the hospitality industry Darren Lee-Ross, Conrad Lashley by Lee-Ross, Darren Lashley, Conrad Material type: Text Publication details: Oxford Butterworth-Heinemann(an imprint of elsevier) 2009 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.940788 LEE . Place hold Save to lists Add to cart (remove)
	90.	Managing corporate reputation & risk a strategic approach using knowledge management by Neef, Dale Material type: Text Publication details: Amsterdam Elsevier/Butterworth Heinemann 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.2 NEE . Place hold Save to lists Add to cart (remove)
	91.	Relationship marketing for competitive advantage winning and keeping customers Adrian Payne ... [et al.]. by Payne, Adrian. Chartered Institute of Marketing. Series Added Entry-Uniform Title Marketing series (London, England). Professional development Material type: Text Publication details: Boston Butterworth-Heinemann 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 REL. Place hold Save to lists Add to cart (remove)
	92.	Market segmentation how to do it, how to profit from it Malcolm McDonald and Ian Dunbar. by McDonald, Malcolm Dunbar, Ian, Edition: [3rd ed.]. ed. Material type: Text Publication details: MA Elsevier/Butterworth-Heinemann 2004 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 MCD . Place hold Save to lists Add to cart (remove)

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Williamson Magor Library | International Management Institute New Delhi