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701.
Creating customers an action plan for maximising sales promtoion and publicity for your business by
Material type: Text Text
Publication details: New Delhi Vision Books 1993
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.82 BAN .

702.
Marketing Research by David J. Luck and Ronald S. Rubin by
Edition: 7th ed. 
Material type: Text Text
Publication details: New Delhi Prentice Hall 1989
Availability: Items available for loan: International Management Institute New Delhi (3)Call number: 658.83 LUC , ...

703.
Marketing research text, applications and case studies by
Material type: Text Text
Publication details: New Delhi Wiley Easter 1991
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 MAJ .

704.
Consumer behaviour by
Edition: 4th ed. 
Material type: Text Text
Publication details: New Delhi prentice Hall 1992
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 SCH .

705.
Trade fair management and exhibit marketing by R. S. Popli by
Material type: Text Text
Publication details: New Delhi Deep and Deep Publications 1990
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 POP .

706.
International marketing by
Material type: Text Text
Publication details: New Delhi Prentice Hall of India 1987
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.848 KIR .

707.
Export Marketing Strategies for success by
Material type: Text Text
Publication details: New Delhi Global Business Press 1991
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.848 BHA , ...

708.
Advertising Management by David A. Aaker , Rajeev Batra, John G. Myers by
Edition: 4th ed. 
Material type: Text Text
Publication details: New Delhi PHI 1992
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 659.1 AAK , ...

709.
Advertising Management Concept and cases by
Material type: Text Text
Publication details: New Delhi Tata McGraw Hill 1989
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 659.1 MOH , ...

710.
Marketing Toolkit by
Material type: Text Text
Publication details: New Delhi Viva Books 1993
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 ROB .

711.
Advertising that works How to create a winning advertising program for your company by
Material type: Text Text
Publication details: New Delhi Capital Books 1992
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.113 FEA .

712.
How to plan exhibitions and conferences from A to Z by
Material type: Text Text
Publication details: New Delhi Universal Book Stall 1989
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.12 BLA .

713.
Handbook of public relations and communication a planned approach for creating results K. R. Balan, C. S. Rayudu by
Material type: Text Text
Publication details: New Delhi Castle Books 1994
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.2 BAL(Ref.) .

714.
Design Automation and computer integrated manufacturing proceedings of the international conference on design automation and computer integrated manufacturing, coimbatore, India January 7-10, 1991 edited by P. Radha-Krishnan and others
Material type: Text Text
Publication details: New Delhi Tata McGraw Hill 1992
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 670.427 DES.

715.
Hotel and restaurant guide India'90 by
Material type: Text Text
Publication details: New Delhi Federation of Hotels & Restaurants Association of India 1990
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 690.85 HOT.

716.
Financial management of SRTCs in India by Mohd. Akbar Ali Khan by
Material type: Text Text
Publication details: New Delhi Anmol Publication 1990
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.15 KHA .

717.
Auditing Public utilities by T. N. Chaturvedi by
Material type: Text Text
Publication details: New Delhi Ashish Publishing House 1989
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 857.838 CHA .

718.
Beyond the last blue mountain a life of J.R.D. tata by
Material type: Text Text
Publication details: New Delhi Penguin Books 1992
Availability: Items available for loan: International Management Institute New Delhi (3)Call number: 900.0954 LAL , ...

719.
The new realites in government and politics in economics and business in society and world view Peter F. Drucker (Reprint) by
Material type: Text Text
Publication details: New Delhi Asian Books 1991
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 909.82 DRU .

720.
Tourism management in India by
Material type: Text Text
Publication details: New Delhi Ashish Publishing House 1990
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 915.4 AKH .

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