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	61.	Creating and dominating new markets by Meyer, Peter Material type: Text Publication details: New York American Management Association 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 MEY . Place hold Save to lists Add to cart (remove)
	62.	The ultimate CRM handbook strategies and concepts for building enduring customer loyalty and profitability edited by John G Freeland by Freeland, John G Material type: Text Publication details: New York McGraw-Hill 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 ULT. Place hold Save to lists Add to cart (remove)
	63.	The big idea how business innovators get great ideas to market by Strauss, Steven D Material type: Text Publication details: Chicago Dearborn Trade Publishing 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 STR . Place hold Save to lists Add to cart (remove)
	64.	Designing brand identitiy a complete guide to creating,building, and maintaining strong brads by Wheeler, Alina Material type: Text Publication details: New Jersey John Wiley & Sons 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 WHE . Place hold Save to lists Add to cart (remove)
	65.	Legendary brands unleashing of the power of storytelling to create a winning marketing strategy by Vincent, Laurence Material type: Text Publication details: Chicago Dearborn Trade Publishing 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 VIN . Place hold Save to lists Add to cart (remove)
	66.	Momentum how companies become unstoppable market forces Ron Rici, John Volkmann by Ricci, Ron Volkmann, John Material type: Text Publication details: Boston Harvard Business School Press 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 RIC . Place hold Save to lists Add to cart (remove)
	67.	Reinventing the brand can top brands survive the new market realities? by Kapferer, Jean-Noel Material type: Text Publication details: London Kogan Page 2001 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 KAP . Place hold Save to lists Add to cart (remove)
	68.	Building the brand-driven business operationalize your brand to drive profitable growth Scott M. Davis, Michael Dunn by Davis, Scott M Dunn, Michael Material type: Text Publication details: San Francisco Jossy-Bass 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 DAV . Place hold Save to lists Add to cart (remove)
	69.	Brand failures truth about the hundred biggest branding mistakes of all time by Haig, Matt Material type: Text Publication details: London Kogan Page 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 HAI . Place hold Save to lists Add to cart (remove)
	70.	Brand child remarkable insights into the minds of today's global kids and their relationship with brands Martin Lindstrom with Patricia B Seybold by Lindstrom, Martin Seybold, Patricia B Material type: Text Publication details: London Kogan Page 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.834083 LIN . Place hold Save to lists Add to cart (remove)
	71.	Conterfeiting exposed protecting your brand and customers David M. Hopkins, Lewis T. Kontnik, Mark T. Turnage by Hopkins, David M Kontnik, T Turnage, Mark T Material type: Text Publication details: New Jersey John Wiley & sons 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 HOP . Place hold Save to lists Add to cart (remove)
	72.	New Product development and delivery ensuring successful products through integrated process management by Brethauer, Dale Material type: Text Publication details: New York AMACOM ( American Management Association) 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 BRE . Place hold Save to lists Add to cart (remove)
	73.	Sixty trends in sixty minutes by Hill, Sam Material type: Text Publication details: New York John Wiley & Sons 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.40335 HIL . Place hold Save to lists Add to cart (remove)
	74.	Defending the brand aggressive strategies for protecting your brand in the online Arena by Murray, Brian H Material type: Text Publication details: New York AMACOM ( American Management Association) 2004 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 MUR . Place hold Save to lists Add to cart (remove)
	75.	There's no business that's not show business marketing in an experience culture Bernd H. Schmitt, David L. Rogers, Karen Vrotsos by Schmitt, Bernd H Rogers, David L Vrotsos, Karen Material type: Text Publication details: New Jersey FT/Prentice Hall 2004 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.152 SCH . Place hold Save to lists Add to cart (remove)
	76.	Global brand strategy unlocking brand potential acrss countries, cultures & markets by Van Gelder, Sicco Material type: Text Publication details: London Kogan page 2004 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 VAN . Place hold Save to lists Add to cart (remove)
	77.	Creating breakthrough products Innovation from product planning to program approval Jonathan Cagan, Craig M Vogel by Cagan, Jonathan Vogel, Craig M Material type: Text Publication details: Delhi Pearson Education (Singapore) Pte Ltd 2004 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.503 CAG . Place hold Save to lists Add to cart (remove)
	78.	The brand management checklist proven tools & techniques for creating winning brands by VanAuken, Brad Material type: Text Publication details: New Delhi Kogan Page India 2004 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 VAN . Place hold Save to lists Add to cart (remove)
	79.	The brand marketing book creating, managing and extending the value of your brand by Marconi, Joe Material type: Text Publication details: Illinois NTC business books 2001 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 MAR . Place hold Save to lists Add to cart (remove)
	80.	Living the brand how to transform every member of your organization into a brand champion by Ind, Nicholas Edition: 2nd ed. Material type: Text Publication details: London Kpgan page 2004 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 IND . Place hold Save to lists Add to cart (remove)

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Williamson Magor Library | International Management Institute New Delhi