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61.
Defending the brand aggressive strategies for protecting your brand in the online Arena by
Material type: Text Text
Publication details: New York AMACOM ( American Management Association) 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 MUR .

62.
Global brand strategy unlocking brand potential acrss countries, cultures & markets by
Material type: Text Text
Publication details: London Kogan page 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 VAN .

63.
Creating breakthrough products Innovation from product planning to program approval Jonathan Cagan, Craig M Vogel by
Material type: Text Text
Publication details: Delhi Pearson Education (Singapore) Pte Ltd 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.503 CAG .

64.
Building brands in the indian market by
Material type: Text Text
Publication details: New Delhi Excel books 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 PAN .

65.
The philosophy of branding great philosophers think brands by
Material type: Text Text
Publication details: London Kogan page 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.82701 BRA .

66.
Energy risk Management heding strategies and instruments for the international energy markets by
Material type: Text Text
Publication details: New York McGraw-Hill 1998
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 621.0420681 FUS(Ref.) .

67.
Intecos-cier's market forecasts and indicators projections 2005-2015 the take-off decade scanning the emerging market of India, size, structure, segmentation a multi-client study designed and directed by S.R Mohnot by
Material type: Text Text
Publication details: New Delhi Centre for industrial & Economic research 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 338.470954 INT(Ref.).

68.
Value analysis tear-down a new process for product development and innovation Yoshihiko Sato, J Jerry Kaufman by
Material type: Text Text
Publication details: New York Industrial Press 2005
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 SAT .

69.
Intercos-cier's market forecasts indicator projcetions 2005-15; size, struction segmentation ;size, a multi-client study designed and directed S. R. Mohnot by
Material type: Text Text
Publication details: New Delhi Centre for Industrial & Economomc Research/Industrial Techno-Economic Services PLtd 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 338.470954 INT(Ref.).

70.
Marketing revolution the radical new approach to transforming the business, the brand and the bottom line Paul Gamble...[et al] by
Material type: Text Text
Publication details: London Kogan Page 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 MAR.

71.
Brands & gaming the computer gaming phenomenon and its impact on brands and businesses David Nichols...[et al] by
Material type: Text Text
Publication details: Houndmills Palgrave Macmillan 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 794.80688 BRA.

72.
Product design and development Karl T Ulrich, Steven D Eppinger by
Edition: 3rd ed.  
Material type: Text Text
Publication details: New Delhi Tata McGraw-Hill 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.5752 ULR .

73.
Product and services management by
Material type: Text Text
Publication details: New Delhi Sage publications pvt ltd 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.5 AVL .

74.
Retail product management buying and merchandising by
Edition: 2nd ed.  
Material type: Text Text
Publication details: London Routledge 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.87 VAR .

75.
Management by quality by
Material type: Text Text
Publication details: Madras Productivity press(India) pvt ltd 2005
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.562 KUM .

76.
The quality journey a journey without an end J.J Dahlgaard, k. Kristensen, G.K kanji by
Material type: Text Text
Publication details: Madras Productivity press(India) pvt ltd 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.562 DAH .

77.
New product development from initial idea to product management by
Material type: Text Text
Publication details: New Delhi Elsevier 2003
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 ANN .

78.
Brand vision how to energize your term to drive business growth by
Material type: Text Text
Publication details: New Jersey John Wiley & Sons inc 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 TAY .

79.
Atlas of global development a visual guide to the world's greatest challenges The World Bank by
Material type: Text Text
Publication details: Washington The world Bank 2007
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 338.9 ATL(Ref.).

80.
Living brands by
Material type: Text Text
Publication details: New delhi Tata Mcgraw-Hill publishing comapny ltd 2007
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 NAD .

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