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	61.	Case studies in consumer behavior by ICFAI Material type: Text Publication details: Hyderabad The ICFAI centre for management Research 2006 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 CAS(Ref.). Place hold Save to lists Add to cart (remove)
	62.	Consumer behavior and marketing action by Assael, Henry Edition: 6th ed. Material type: Text Publication details: Australia Thomson learning 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 ASS . Place hold Save to lists Add to cart (remove)
	63.	Consumer behavior by ICFAI Material type: Text Publication details: Hyderabad The Institute of chartered financial analysists of India 2005 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8343 CON. Place hold Save to lists Add to cart (remove)
	64.	Consumer behavior approaches and applications edited by G.Radha Krishna by Radha Krishna, g Material type: Text Publication details: Hyderabad The ICFAI University press 2005 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8343 CON. Place hold Save to lists Add to cart (remove)
	65.	Indian consumers emerging trends edited by G Radha Krishna by Radha Krishna, G ICFAI Material type: Text Publication details: Hyderabad ICFAI University press 2006 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.835954 IND. Place hold Save to lists Add to cart (remove)
	66.	Advertising research the internet consumer behavior and strategy edited by George Zinkhan by Zinkhan, George M American marketing Association Material type: Text Publication details: Chicago American Marketing Association 2000 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 ADV. Place hold Save to lists Add to cart (remove)
	67.	Marketing metaphoria; what deep metaphors reveal about the minds of consumers Gerald Zaltman, Lindsay H. Zaltman by Zaltman, Gerald Zaltman, Lindsay Material type: Text Publication details: Boston Harvard Business Press 2008 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 ZAL . Place hold Save to lists Add to cart (remove)
	68.	Consumer behavior by Hoyer, Wayne D Maclnnis, Deborah J [Author] Dasgupta, Pinaki [Author] Edition: 4th ed. Material type: Text Publication details: Delhi: Biztantra, 2008 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 HOY . Lists: Faculty Publication. Place hold Save to lists Add to cart (remove)
	69.	Geomarketing methods and strategies in spatial marketing edited by Gerard Cliquet Material type: Text Publication details: London ISTE ltd/viva books 2006 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.804 GEO. Place hold Save to lists Add to cart (remove)
	70.	Primal branding create zealots for your brand, your company and the future by Hanlon, Patrick Material type: Text Publication details: New York Free Press 2006 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 HAN . Place hold Save to lists Add to cart (remove)
	71.	Entertainment marketing & communication selling branded performance, people and places by Sayre, Shay Material type: Text Publication details: New Delhi Drling Kindersley (India ) pvt ltd 2008 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 790.2 SAY . Place hold Save to lists Add to cart (remove)
	72.	The next big thing spotting and forecasting consumer for profit by Higham, William Material type: Text Publication details: New Delhi Kogan page 2009 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 HIG . Place hold Save to lists Add to cart (remove)
	73.	Ride the change a perspective on the changing Indian consume, market and marketing by Parameswaran, M. G Material type: Text Publication details: New Delhi Tata Mcgraw-Hill publishing company ltd 2009 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 PAR . Place hold Save to lists Add to cart (remove)
	74.	Why she buys the new strategy for reaching the world's most powerful consumers by Brennan, Bridget Material type: Text Publication details: NewYork Crown Business 2009 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 BRE . Place hold Save to lists Add to cart (remove)
	75.	Emotion and reason in consumer behavior by Charudhuri, Arjun Material type: Text Publication details: New Delhi Elsevier a division of Reed Elsevier India pvt ltd 2006 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8342 CHA , ... Place hold Save to lists Add to cart (remove)
	76.	Consumer behavior and culture consequences for global marketing and advertising by Mooiji, Marieke K de Edition: 2nd ed. Material type: Text Publication details: New Delhi Sage 2011 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.834 CON. Place hold Save to lists Add to cart (remove)
	77.	Consumer behavior building marketing strategy Del I. Hawkins, David L. Mothersbaugh, Amit, Mookerjee by Hawkins, Del I Mothersbaugh, David L Mookerjee, Amit Edition: 11th ed. Material type: Text Publication details: New Delhi Tata McGraw Hill education pvt ltd 2010 Availability: Items available for loan: International Management Institute New Delhi (7)Call number: 658.8342 HAW , ... Place hold Save to lists Add to cart (remove)
	78.	Digital marketing global strategies from the world's leading experts Jerry Wind, Vijay Mahajan by Wind, Jerry Mahajan, Vijay Material type: Text Publication details: New York John Wiley & Sons 2001 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 WIN . Place hold Save to lists Add to cart (remove)
	79.	Mass affluence 7 new rules of marketing to today's consumer Paul Nunes, Brian Johnson by Nunes, Paul Johnson, Brian Material type: Text Publication details: Boston Harvard Business School Press 2004 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 NUN . Place hold Save to lists Add to cart (remove)
	80.	Consumer behavior concepts, applications and cases M S Raju, Dominique Xardel by Raju, M.S Xardel, Dominique Material type: Text Publication details: New Delhi Vikas Publishing House pvt ltd 2004 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 RAJ . Place hold Save to lists Add to cart (remove)

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