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	61.	What is a 21st century brand? new thinking from the next generation of agency leaders edited by Nick Kendall by Kendall, Nick Material type: Text Publication details: London Kogan page 2015 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 WHA. Place hold Save to lists Add to cart (remove)
	62.	Campaigns that shoak the world the evolution of public relations Danny Rogers; forward by Martin Sorrell by Rogers, Danny Material type: Text Publication details: London Kogan Page 2015 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.113 ROG . Place hold Save to lists Add to cart (remove)
	63.	Rethinking prestige branding secrets of the ueber-brands Wolfgang Schaefer, J.P Kuehlwein by Schaefer, Wolfgang Kuehlwein, J.P Material type: Text Publication details: London Kogan page 2015 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 SCH . Place hold Save to lists Add to cart (remove)
	64.	Aaker on branding 20 principles that drive success by Aaker, David A Material type: Text Publication details: New Delhi Sage Response 2015 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 AAK . Place hold Save to lists Add to cart (remove)
	65.	Marketing semiotics signs, strategies and brand value by Oswald, Laura R Material type: Text Publication details: Oxford Oxford Universty Press 2012 Availability: Items available for loan: International Management Institute New Delhi (3)Call number: 658.802 OSW , ... Place hold Save to lists Add to cart (remove)
	66.	Private label turning the retail brand threat into your biggest opportunity Keith Lincoln and Lars Thomassen by Lincoln, Keith Thomassen, Lars Material type: Text Publication details: London Kogan Sage 2008 Availability: Not available: International Management Institute New Delhi: Checked out (1). Place hold Save to lists Add to cart (remove)
	67.	The future of branding Edited by Rajendra K. Srivastava & Gregory M. Thomas by Srivastava, Rajendra K. Thomas, Gregory M. Material type: Text Publication details: New delhi Sage publications 2016 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 FUT. Place hold Save to lists Add to cart (remove)
	68.	Corporate brand personality re-focus your organization's culture to build trust respect and authenticity by Everett, Lesley Material type: Text Publication details: London Kogan Page 2016 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 EVE . Place hold Save to lists Add to cart (remove)
	69.	Customer experience branding Driving engagement through Surprise and Innovation by Gad, Thomas Material type: Text Publication details: London Kogan page ltd 2016 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 GAD . Place hold Save to lists Add to cart (remove)
	70.	The TV Brand builders how to win audiences and influence viewers by Andy Bryant and Charlie Mawar by Bryant, Andy Mawar, Charlie Material type: Text Publication details: London Kogan page 2016 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 384.550688 BRY . Place hold Save to lists Add to cart (remove)
	71.	Asia branding connecting brands, consumers & companies Edited by Bang Nguyen, T C Melewar & Don E. Schultz by Nguyen, Bang Melewar, T C Schultz, Don E. Material type: Text Publication details: London Palgrave 2017 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827095 ASI. Place hold Save to lists Add to cart (remove)
	72.	Building brands 76 modern marketing stories by Lury, Giles Material type: Text Publication details: New Delhi Viva Books Pvt LTd 2017 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 LUR . Place hold Save to lists Add to cart (remove)
	73.	Lean branding Creating dynamic brands to generate conversion by Busche, Laura Material type: Text Publication details: Navi Mumbai Shroff Publishers and Distributors Pvt Ltd ( O'Reilly) 2015 Availability: Not available: International Management Institute New Delhi: Checked out (1). Place hold Save to lists Add to cart (remove)
	74.	Audio branding Using sound to build brand by Laurence Minsky and Colleen Fahey foreword by Philip Kotler by Minsky, Laurence Fahey, Laurence Kotler, Philip (Fwd.) Material type: Text Publication details: New Delhi Kogan Page 2017 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 MIN . Place hold Save to lists Add to cart (remove)
	75.	Fizz Harness the power of word of mouth marketing to drive brand growth by Wright, Ted Material type: Text Publication details: New Delhi McGraw-Hill Education (India) Pvt Ltd 2015 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 WIR . Place hold Save to lists Add to cart (remove)
	76.	Digital branding a complete step-by-step guide to strategy, tactics tools and measurement Daniel Rowles by Rowles, Daniel Edition: 2nd ed. Material type: Text Publication details: London Kogan page 2018 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 ROW . Place hold Save to lists Add to cart (remove)
	77.	Experiential marketing a practical guide to interactive brand experiences by Smilansky, Shirra Edition: 2nd ed. Material type: Text Publication details: London Kogan Page 2018 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 SMI . Place hold Save to lists Add to cart (remove)
	78.	The New strategic brand management creating and sustaining brand equity long term by Kapferer, Jean-Noel Material type: Text Publication details: New Delhi Kogan Page India Pvt Ltd 2004 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 KAP . Place hold Save to lists Add to cart (remove)
	79.	Vintage marketing differentiation the origins of marketing and branding strategies Robert L, Williams, Jr., Helena A. WIlliams by Williams, Robert L Williams, Helena A Material type: Text Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 WILL . Place hold Save to lists Add to cart (remove)
	80.	Creating signature stories Strategic messaging that persuades, energizes and inspires David Aaker by Aaker, David Material type: Text Publication details: New York Morgan James Publishing 2018 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.81 AAK . Place hold Save to lists Add to cart (remove)

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Williamson Magor Library | International Management Institute New Delhi