Your search returned 257 results.

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	61.	When ads work new proof that advertising triggers sales by Jones, John Philip Material type: Text Publication details: New York Lexington Books 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 JON . Place hold Save to lists Add to cart (remove)
	62.	Writing high-tech copy that sells by King, Janice M Material type: Text Publication details: John Wiley & Sons, 1995. 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1322 KIN . Place hold Save to lists Add to cart (remove)
	63.	Guerrilla advertising cost-effective techniques for small-business success by Levinson, Jay Conrad Material type: Text Publication details: Boston Houghton Mifflin 1994 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 LEV . Place hold Save to lists Add to cart (remove)
	64.	Adevertising by Bunting, Sandra Cottier Material type: Text Publication details: London: Hodder & Stoughton, 1996 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 BUN . Place hold Save to lists Add to cart (remove)
	65.	Promotional practice by Ace,Cathy Material type: Text Publication details: Oxford Butterworth-Heinemann Ltd 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.82 ACE . Place hold Save to lists Add to cart (remove)
	66.	Positioning the battle for your mind Al Ries and Jack Trout by Ries, Al Trout, Jack Material type: Text Publication details: New york Warner books 1981 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 RIE . Place hold Save to lists Add to cart (remove)
	67.	Advertisers world-97 the reliable ready reckoner and who's who on Media,Advertising & Marketing edited by Jawahar Goyel by Goyel,Jawahar Material type: Text Publication details: New Delhi Utkarsh Communications Pvt Ltd 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 070.0202 ADV. Place hold Save to lists Add to cart (remove)
	68.	Up the loyalty ladder turning some time customers into full-time advocates of your business by Raphel,Murray Raphel,Neil Material type: Text Publication details: Newyork Harper collins 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 PAP . Place hold Save to lists Add to cart (remove)
	69.	The Great marketing turnaround The age of the individual and how to profit from it by Rapp, Stan Collins, Tom Material type: Text Publication details: Englewood cliffs Prentice Hall 1990 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 RAP . Place hold Save to lists Add to cart (remove)
	70.	Marketing management by Dickson,Peter R Edition: 2nd ed. Material type: Text Publication details: Fort Worth The dryden press 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 DIC . Place hold Save to lists Add to cart (remove)
	71.	Advertising Principles and practice William Wells, John Burnett, Sandra Moriarty by Wells, William Burnett, John Moriarity, Sandra Edition: 4th ed. Material type: Text Publication details: New Jersey A Simon & Schuster Company (Prentice Hall) 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 WEL . Place hold Save to lists Add to cart (remove)
	72.	Advertising management Rajeev Batra, John G. Myers and David A. Aaker by Batra, Rajeev Myers, John G. Aaker, David A. Edition: 5th ed. Material type: Text Publication details: New Jersey Prentice Hall International 1996 Availability: Items available for loan: International Management Institute New Delhi (8)Call number: 659.1 BAT , ... Place hold Save to lists Add to cart (remove)
	73.	Kleppner's advertising procedure J. Thomas Russell and W. Ronald Lane by Russell, J.Thomas Lane, W. Ronald Edition: 13th ed. Material type: Text Publication details: New Jersey Prentice Hall International 1996 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 RUS . Place hold Save to lists Add to cart (remove)
	74.	What's in a brand? Building brand equity through advertising by Jones, John Philip Material type: Text Publication details: New Delhi Tata McGraw-Hill Publishing Company Ltd 1998 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.827 JON , ... Place hold Save to lists Add to cart (remove)
	75.	Pocket advertising by Marshall, Caroline Material type: Text Publication details: London Profile Books 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 MAR(Ref.) . Place hold Save to lists Add to cart (remove)
	76.	Online customer care applying today's technology to achieve world-class customer interaction by Cusack, Michael Material type: Text Publication details: Milwankee ASQ Quality Press 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8'12 CUS . Place hold Save to lists Add to cart (remove)
	77.	Bottom-up marketing by Al Ries, Jack Trout by Ries, AL Trout, Jack Material type: Text Publication details: New York MCgraw-Hill book company 1989 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 RIE . Place hold Save to lists Add to cart (remove)
	78.	The complete guide to advertising by Douglas, Torin Material type: Text Publication details: New Jersey Charlwell books Inc 1984 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 DOU . Place hold Save to lists Add to cart (remove)
	79.	The Dartnell advertising managers Handbook by Stansfield, Richard.H Edition: 3rd ed. Material type: Text Publication details: Chicago The Dartnell corporation 1982 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 STA(Ref). . Place hold Save to lists Add to cart (remove)
	80.	Advertising by Jeethwaney, Jaishri N Material type: Text Publication details: New Delhi Phoenix publishing house pvt ltd 1999 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 659.1 JET , ... Place hold Save to lists Add to cart (remove)

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Williamson Magor Library | International Management Institute New Delhi