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61.
E-Marketing Judy Strauss, Raymond Frost by
Edition: 6th ed.  
Material type: Text Text
Publication details: New Delhi PHI Learning pvt ltd 2012
Availability: Items available for loan: International Management Institute New Delhi (6)Call number: 658.872 STR , ...

62.
Getting to transformation how organisations can unleash the power of the internet and e-business and reinvent, themselves a manager's handbook by
Material type: Text Text
Publication details: Delhi Macmillan India Ltd 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 MEH .

63.
Internet marketing & e-commerce Ward Hanson, Kirthi Kalyanam by
Material type: Text Text
Publication details: New Delhi Cengage Learning 2007
Availability: Items available for loan: International Management Institute New Delhi (5)Call number: 658.872 HAN , ...

64.
Internet marketing integrating online & offline strategies Mary Lou Roberts, Debra Zahay by
Edition: 3rd ed.  
Material type: Text Text
Publication details: Australia South Western (Cengage Learning) 2013
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 ROB .

65.
Blog, podcast google, sell the complete guide to making online profit by
Material type: Text Text
Publication details: New Delhi Kogan page 2012
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 NOR .

66.
The impact of E-Marketing on E-Buyer behaviour by
Material type: Text Text
Publication details: New Delhi Biztantra 2013
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 AMI .

67.
The better mousetrap Brand invention in media democracy by
Material type: Text Text
Publication details: New elhi Kogan page 2013
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 PON .

68.
Firebrands building brand loyalty in the internet age Michael Moon with Doug Millison by
Material type: Text Text
Publication details: New Delhi McGraw-Hill Publishing Company Ltd 2000
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 MOO .

69.
The power of real-Time social media marketing how to attract and retain customers and grew the bottom line in the globally connected world Beverly Macy, Teri Thompson by
Material type: Text Text
Publication details: New York McGraw Hill 2011
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 MAC .

70.
Brand media strategy integrated communications planning in the digital era by
Material type: Text Text
Publication details: New York Palgrave Macmillan 2010
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 YOU .

71.
Understanding digital marketing marketing strategies for engaging the digital generation by
Edition: 3rd ed.  
Material type: Text Text
Publication details: New Delhi Kogan Page Ltd 2014
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 RYA .

72.
A social strategy how we profit from social media by
Material type: Text Text
Publication details: New Jersey Princeton University Press 2014
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 PIS .

73.
Digital branding a complete Step-by-Step guide to strategy, Tactics and Measurement by
Material type: Text Text
Publication details: London Kogan Page 2014
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 ROW .

74.
The best digital marketing campaigns in the world II by
Material type: Text Text
Publication details: London Kogan Page 2014
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 RYA .

75.
Digital marketing analytics making sense of consumer data in a digital world Chuck Hemann and Ken Burbary by
Material type: Text Text
Publication details: Indiana (USA) QUE 2013
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 HEM .

76.
Engaging customers using big data how marketing analytics are transforming business by
Material type: Text Text
Publication details: New York Palgrave Macmillan 2014
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 SAT .

77.
Digital marketing integrating strategy and tactics with values by Ira Morton Kaufman and Chris Horton by
Material type: Text Text
Publication details: New York Routledge 2015
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 KAU .

78.
An introduction to social media marketing by
Material type: Text Text
Publication details: Oxon Routledge 2015
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 CHA .

79.
Marketing and social media a guide for libraries, archives and museums by Christie Koontz and Lorri Mon by
Material type: Text Text
Publication details: Lantian Rowman & Littlefield 2014
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 KOO .

80.
The B2B social media book become a marketing superstar by generating leads with Blogging, LinkedIn, Twitter, Facebook, E-Mail and more By Kipp Bodnar and Jeffrey L. Cohen by
Material type: Text Text
Publication details: New Jersey John wiley & sons 2012
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 BOD .

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