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61.
A practitioner's guide to account-based marketing Accelerating growth in strategic account Bev Burgess with Dave Munn by
Material type: Text Text
Publication details: London Kogan page ltd 2017
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.804 BUR .

62.
Exceptional talent How to attract, acquire and retain the very best employees Mervyn Dinnen & Matt Alder by
Material type: Text Text
Publication details: London Kogan Page ltd 2017
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.311 DIN .

63.
Strategic internal communication How to build employee engagement and performance David Cowan by
Material type: Text Text
Publication details: London Kogan page ltd 2017
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.45 COW .

64.
Artificial intelligence marketing and predicting consumer choice an overview of tools and techniques Steven Struhl by
Material type: Text Text
Publication details: London Kogan page ltd 2017
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658,80028563 STR .

65.
Selling your value proposition how to transform your business into a selling organization Cindy Barnes, Helen Blake & Tamara Howard by
Material type: Text Text
Publication details: London Kogan page ltd 2017
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.85 BAR .

66.
Data strategy How to profit from a world of big data, analytics and the internet of things by
Material type: Text Text
Publication details: London Kogan Page Ltd 2017
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4038 MAR .

67.
Exceptional talent How to attract, acquire and retain the very best employees Mervyn Dinnen & Matt Alder by
Material type: Text Text
Publication details: London Kogan Page ltd 2017
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.3124 DIN .

68.
Marketing value metrics a new metrics model to measure marketing effectiveness Malcolm McDonald, Peter Mouncey & Stan Maklan by
Edition: 2nd ed 
Material type: Text Text
Publication details: New Delhi Kogan Page Ltd 2014
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 MCD .

69.
Essentials of advertising by
Material type: Text Text
Publication details: New Delhi Kogan Page Ltd 2017
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 CLU .

70.
Investment & portfolio management a practical introduction Ian Pagdin & Michelle Hardy by
Material type: Text Text
Publication details: New Delhi Kogan Page Ltd 2018
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 332.6 PAG .

71.
Mobile marketing how mobile technology i =s revolutionizing marketing, communications and advertising by
Edition: 2nd ed 
Material type: Text Text
Publication details: New Delhi Kogan Page Ltd 2017
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 ROW .

72.
Learning for organizational development how to design, deliver and evaluate effective L&D by
Material type: Text Text
Publication details: New Delhi Kogan Page Ltd 2017
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.3124 ARN .

73.
Managing conflict A practical guide to resolution in the workplace by
Material type: Text Text
Publication details: New Delhi Kogan Page Ltd 2017
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4053 LID .

74.
The human workplace people-centred organizational development by
Material type: Text Text
Publication details: New Delhi Kogan Page Ltd 2018
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.312 SWA .

75.
The leader's guide to lateral thinking skills unlock the creativity and innovation in you and your team by
Edition: 3rd ed 
Material type: Text Text
Publication details: New Delhi Kogan Page Ltd 2017
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.40714 SLO .

76.
Radical business model transformation gaining the competitive edge in a disruptive world Carsten Linz, Gunter Muller-Stewens, Alexander Zimmermann by
Material type: Text Text
Publication details: London Kogan page ltd 2017
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4012 LIN .

77.
Supply chain ethics using CSR and sustainability to create competitive advantage John Manners-Bell. by
Material type: Text Text
Publication details: London Kogan page ltd 2017
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.7 MAN .

78.
Marketing- and logistics-led organizations creating and operating customer-focused supply networks Robert Mason and Barry Evans. by
Material type: Text Text
Publication details: London Kogan Page ltd 2018
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.7 MAS .

79.
How to write a marketing plan creating success by
Edition: 4th ed.  
Material type: Text Text
Publication details: New Delhi Kogan Page Ltd 2013
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 WES .

80.
Taking minutes of meetings Joanna Gutmann by
Edition: 3rd. ed. 
Material type: Text Text
Publication details: London Kogan page ltd 2013
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 651.77 GUT .

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