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61.
Successful marketing communications a practical guide to planning and implementation by
Material type: Text Text
Publication details: Oxford Butterworth-Heinemann 2001
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 ACE .

62.
Fashion marketing contemporary issues edited by Tony Hines and margaret Bruce by
Material type: Text Text
Publication details: Oxford Butterworth/Heinemann 2001
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.809 FAS.

63.
Talking business making connunication work David Clutterbuck and Sheila Hirst by
Material type: Text Text
Publication details: Oxford Butterworth/Heinemann 2003
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.45 CLU .

64.
Creating the discipline of knowledge management the latest in university research edited by Michael stankosky by
Material type: Text Text
Publication details: Amsterdam Elsevier Butterworth Heinemann 2005
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4038 CRE.

65.
Knowledge leadership the art and science of the knowledge-based organization Steven Cavaleri and Sharon Seivert with Lee W. Lee by
Material type: Text Text
Publication details: Amsterdam Elsevier/Butterworth Heinemann 2005
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4038 CAV .

66.
Performance through learning knowledge management in practice Carol Gorelick, Nick Milton, Kurt April by
Material type: Text Text
Publication details: Amsterdam Elsvier/Butterworth Heinemann 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4 GOR .

67.
Top pay and performance international and strategic approach edited by Shaun Tyson and frank Bournois by
Material type: Text Text
Publication details: Amsterdam Elsevier/Butterworth Heinemann 2005
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 331.2816584 TOP.

68.
Innovative marketing communications strategies for the events industry Guy Masterman, Emma H. Wood by
Material type: Text Text
Publication details: Amsterdam Elsevier Butterworth-Heinemann 7006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 394.2068 MAS .

69.
Innovation strategy for the knowledge economy the ken awakening by
Material type: Text Text
Publication details: Boston Butterworth-Heinemann 1997
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4 AMI .

70.
Strategic learning in a knowledge economy individual collective and organizational learning process edited by Robert L Cross and Sam B Israelit by
Material type: Text Text
Publication details: Boston Butterworth/Heinemann 2000
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4038 STR.

71.
Managing innovation new technology, new products, and new services in a global economy by
Material type: Text Text
Publication details: Amsterdam Elsevier Butterworth-Heinemann 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.514 ETT .

72.
The practice of advertising edited by Adrian R. Mackay by
Edition: 5th ed.  
Material type: Text Text
Publication details: Amsterdam Elsevier/Butterworth-Heinemann 2005
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 PRA.

73.
Strategic marketing planning Colin Gilligan and Richard M.S Wilson by
Material type: Text Text
Publication details: Massachussetts Butterworth-Heinemann 2003
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 GIL .

74.
Connected marketing the viral, Buzz and world of mouth revolution edited by Justin Kirby and Paul Marsden by
Material type: Text Text
Publication details: Oxford Butterworth-Heinemann 2006
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.872 CON, ...

75.
An introduction to credit derivatives by
Material type: Text Text
Publication details: Oxford Elsevier Butterworth-Heinemann 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 332.632 CHO .

76.
Strategic and strategies in managing information systems Robert D. Galliers and Dorothy E. Leidner by
Edition: 3rd ed.  
Material type: Text Text
Publication details: Oxford Butterworth/Heinemann 2003
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4038 GAL .

77.
Wealth management private banking, investment decisions and structured financial products by
Material type: Text Text
Publication details: Amsterdam Elsevier/Butterworth-Heinemann 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 332.632044 CHO .

78.
The practice of advertising edited by Adrian R. Mackay by
Edition: 5th ed.  
Material type: Text Text
Publication details: Oxford Butterworth-Heinemann 2005
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 PRA.

79.
Entrepreneurship & Small business management in the hospitality industry Darren Lee-Ross, Conrad Lashley by
Material type: Text Text
Publication details: Oxford Butterworth-Heinemann(an imprint of elsevier) 2009
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.940788 LEE .

80.
Managing corporate reputation & risk a strategic approach using knowledge management by
Material type: Text Text
Publication details: Amsterdam Elsevier/Butterworth Heinemann 2003
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.2 NEE .

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