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441.
Promotional marketing how to create, implement & integrate campaigns that really work by
Edition: 6th ed.  
Material type: Text Text
Publication details: London Kogan Page 2014
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.82 MUL .

442.
Brand psychology consumer perspective, corporate reputations by
Material type: Text Text
Publication details: London Kogan Page 2015
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827019 GAB .

443.
Sustainable logistics and supply chain management by David B. Grant, Alexander Trautrims and Chee Yew Wong by
Edition: Revised ed. 
Material type: Text Text
Publication details: London Kogan Page 2015
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.7 GRA .

444.
Maritime logistics a complete guide to effective shipping and port management by Dong-Wook Song and Photis M Panayides by
Material type: Text Text
Publication details: New Delhi Kogan Page 2012
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.7 SON .

445.
Ultimate psychometric tests by
Edition: 2 ed.  
Material type: Text Text
Publication details: New Delhi Kogan page 2012
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 153.94 BRY .

446.
Marketing analytics a practical guide to real marketing science by
Material type: Text Text
Publication details: New Delhi Kogan Page 2015
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 GRI .

447.
practical text analytics interpreting text and unstructured data for business intelligence by
Material type: Text Text
Publication details: New Delhi Kogan Page 2015
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.472 STR .

448.
Humanizing big data marketing at the meeting of data, social science and consumer insight by
Material type: Text Text
Publication details: New Delhi Kogan Page 2015
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8340285 STR .

449.
CRM in financial services a practical guide to making customer relationship management work Bryan Foss & Merline Stone by
Material type: Text Text
Publication details: London Kogan page 2002
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 332.10688 FOS .

450.
Decoding the irrational consumer how to commission, run and generate insights from neuromarketing research by
Material type: Text Text
Publication details: London Kogan page ltd 2015
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.834 BRI .

451.
What is a 21st century brand? new thinking from the next generation of agency leaders edited by Nick Kendall by
Material type: Text Text
Publication details: London Kogan page 2015
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 WHA.

452.
Fundamental of risk management, understanding, evaluating and implementing effective risk management by
Edition: 3rd ed.  
Material type: Text Text
Publication details: London Kogan Page 2014
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.155 HOP .

453.
Global business ethics responsible decision making in an international context Ronald D. Francis, Guy Murfey by
Material type: Text Text
Publication details: London Kogan Page 2016
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 174.4 FRA .

454.
Armstrong's handbook of reward management practice an evidence-based guide to improving performance through reward by
Edition: 5th ed.  
Material type: Text Text
Publication details: London Kogan Page 2015
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.3225 ARM .

455.
Campaigns that shoak the world the evolution of public relations Danny Rogers; forward by Martin Sorrell by
Material type: Text Text
Publication details: London Kogan Page 2015
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.113 ROG .

456.
Rethinking prestige branding secrets of the ueber-brands Wolfgang Schaefer, J.P Kuehlwein by
Material type: Text Text
Publication details: London Kogan page 2015
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 SCH .

457.
Kapferer on luxury how luxury brands can grow yet remain rare by
Material type: Text Text
Publication details: London Kogan Page 2015
Availability: Not available: International Management Institute New Delhi: Checked out (1).

458.
Field visual merchandising strategy developing a national in-Store strategy using a merchandising service organization by
Material type: Text Text
Publication details: London Kogan Page 2015
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.15 RUS .

459.
Coaching in times of crises and transformations flourish by
Material type: Text Text
Publication details: London Kogan page 2015
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.3124 HaL .

460.
Designing the purposeful organization how to inspire business performance beyond boundaries by
Material type: Text Text
Publication details: London Kogan page 2015
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.314 WIL .

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